Bill Dempsey

203.609.3596  •  screamingroomcreative.com  •  billdempsey45@gmail.com • linkedin.com/in/billdempsey45

SUMMARY

 Over 10 years’ experience as a Creative Leader; writing, directing, producing and leading teams to deliver best-in-class creative work across various platforms.

A strategy-first storyteller with a deep understanding of the full creative process and the ability to transform ideas into award-winning executions at any budget. An expert at finding, connecting with, retaining and growing audiences.

Led dozens of successful launch and re-brand campaigns with HBO and Showtime with hundreds of multi-media assets produced and delivered.

An empathetic leader with a history of managing art directors, designers, copywriters, animators, editors, and producers to deliver breakthrough content, driving audience engagement with measurable results.

Industry recognized – Winner: ProMax Gold, Clio, Golden Trailer, etc. Emmy-nominated

 

SKILLS

Campaign Management • Presentation Skills • Writing • Directing Film/Video Shoots • Print/Key Art

• Team Building • Cross-Disciplinary Leadership • Budgeting • Postproduction

PROFESSIONAL EXPERIENCE

Creative Director/Consultant

Screaming Room Creative • Stamford, CT • 03/2024 – Present

Emmy Nominated and award-winning brand strategy, writing, producing and creative direction, delivering effective campaign solutions and raising overall creative quality on a project-to-project basis across several verticals including social, digital, print and AV & live events. Created and established The Nutmeg Original Music Series, producing dozens of live events a year booking and producing live music at various locations. Broad experience in the entertainment, sports, health and wellness and non-profit spheres with expertise in data-informed copywriting, key art, campaign launches, corporate rebrands, social media content & web-design.

·       CLIENTS – HBO, Netflix, NBC, SyFy/USA, GirlBand Creative, Purely Resonance, Horizon Sports & Experiences, Definition 6

 

Associate Creative Director                                                                       

HBO • New York, NY • 10/2021 – 02/2024            

Creative Direction and campaign management utilizing brand marketing expertise on several high-profile projects for HBO and HBO Max Streaming Service.

·       CAMPAIGNS – Peacemaker, The Righteous Gemstones, Mind Over Murder, White House Plumbers, Rain Dogs, The Princess, How to Survive a Pandemic, Real Time with Bill Maher

·       Developed and managed comprehensive promotional campaigns for HBO Original Series, Documentaries and Special events, delivering audience engagement surpassing expectations.

·       Collaborated with senior leadership to drive significant increases in brand awareness through targeted marketing strategies.

·       Led creative teams to produce high impact, award-winning key art, trailers, and additional cross-platform promotional materials.

·       Managed budget, schedule, production of all AV assets in series, documentary and limited series campaigns

 

Creative Director

SHOWTIME • New York, NY • 01/2016 – 06/2021              

Wrote, produced, and directed best-in-class promotional campaigns for high-profile original series, documentaries, and special events. 360° Creative Director for the full marketing campaign of the network’s highest rated series. Managed a team of direct reports and larger project-based teams of multidisciplinary creatives.

·       CAMPAIGNS – Shameless, The Circus, Black Monday, Escape at Dannemora, Steven Colbert’s Election Special

·     Successfully built and grew relationships with A-List talent and showrunners partnering to achieve a shared creative vision and drive season over season audience growth.

·       Delivered large premiere audiences with work that was regularly recognized and awarded within the industry.

·       Empowered teammates through collaborative feedback leading to faster turnaround, resulting in cost savings.

·    Aligned creative across disciplines (AV, Print & Key Art, Social, Digital & Experiential) by highlighting campaign north stars with stakeholders, guiding strategy, concept, budget, design, and production.

 

Senior Producer

SHOWTIME • New York, NY • 02/2013 – 12/2015                                           

Delivered breakthrough promotion while simultaneously creating content for several high priority projects. Regularly led brainstorm sessions with cross-platform creatives to generate innovative ideas.

·       CAMPAIGNS – Homeland, The Affair, Penny Dreadful, Ray Donovan, Showtime Documentary Films

·       Led successful re-brand of SHO Documentary Films, elevating style and impact of creative.

·    Developed in house talent, supervising producers and editors, providing direction and feedback on creative concepts from development through final approval and delivery.

·       Raised network awareness through industry-recognized award-winning brand-focused initiatives.

RECENT HONORS AND AWARDS 

·       Emmy Nomination – Outstanding Promotional Announcement – The Golden Boy, Trailer (2024)

·       Clio Awards – Silver – Creative Content – The Righteous Gemstones, God Squad Workout Video (2022)

·       Promax – Bronze – Comedy Campaign – Shameless (2021) – (360° Campaign Creative Director)

·       Clio Awards – Silver – Television/Streaming Promo – Shameless, Goodbye Fiona (2019)

·       Golden Trailer Awards – Winner – Best Drama Trailer – Escape at Dannemora, Trailer (2019)

·       Promax – Gold – Best Original Score – SMILF, Fantasy (2019)

·       Promax – Bronze – Animation – SMILF, Fantasy (2019)

·       Promax – Gold – Comedy Campaign – Stephen Colbert Election Special (2016)

                                                                                                             

EDUCATION

Bachelor of Arts, Communication

University of Massachusetts, Amherst, MA